Marketing & Communications for Nonprofits
You need to spread the word about your organization to raise money, but you don’t have any money to spread the word. So you’re left only to imagine what life would be like if everyone knew about your organization, the work it does, and why it’s so important. There’s a pretty good chance you’ve been there.
The truth is, for a lot of nonprofits, marketing and communications take a backseat to program activities. We get it. You’re driven by your mission, not by marketing. But effectively communicating about your organization will advance your mission. It’s how you get people behind your cause, raise political awareness, engage volunteers, stimulate giving, access institutional donors and, most importantly, connect with your beneficiaries.
There are also a lot of great reasons to hire a consultant for marketing and communications (and we explain the “why” and “how” of it here), but you may not be financially ready for that yet. That’s where we come in.
How can the Marketing & Communications section help?
Here, we’ve outlined the fundamental steps that go into strategic communications planning. We also share guidance on establishing a brand identity, developing key messages, positioning your organization for success and the importance of storytelling.
Marketing & Communications FAQ
Learn what tools to use and the right questions to ask to begin designing an effective communications strategy. Continue reading
Learn how to create a strong brand for your organization and why it’s vital to staying competitive. Continue reading
Expressing key messages related to you organization is an important communications tool and helps define your brand. Continue reading
Concise but impacting, an elevator speech is an important tool to have in communicating the purpose and mission of your nonprofit. Continue reading
Storytelling can demonstrate an organization’s message very effectively, learn how to use this tool to advance your communications strategy. Continue reading
Creating a budget for your organization’s communications can be a daunting process, learn some steps for getting it right. Continue reading
Fundraising and marketing work hand in hand to enlist people to your cause and get your message out, learn how to create a strong alliance between the two. Continue reading
Find out how the board can support your organization’s communications. Continue reading
Joining the conversation online can be intimidating, but with these ideas in mind it’ll be easier to navigate the social media landscape. Continue reading
Many factors need to be weighed when determining whether to hire an employee, learn the most important considerations. Continue reading