Marketing & Communications Reads

//Marketing & Communications Reads

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that’s right for your organization, no matter how understaffed or underfunded. You’ll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization’s mission and programs.

Find it on Amazon.

The Next Evolution of Marketing: Connect with Your Customers by Marketing

In this book, discover how to make meaningful connections with your customers through relationship marketing that is truly valuable to their lives. Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide, shows you how in this comprehensive, eye-opening look at the future of marketing.  Find it here.

Storytelling in Organizations: How Narrative and Storytelling are Transforming 21st Century Management

This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century. The idea that narrative and storytelling could be so powerful a tool in the world of organizations was initially counter-intuitive. But in their own words, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they came to see the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM.

Find it an Amazon.

Guerrilla Marketing for Nonprofits

In this book learn the Seven Golden Rules of fundraising success!
Boost Public Awareness, Increase Effectiveness in Recruiting Volunteers, Mobilize Advocates, and Raise Money!  Find it at Amazon.

Bang! Getting your Message Heard in a Noisy World

We all want to get our message heard. And in Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment” to Herbal Essences’ outrageous “Totally Organic Experience.” In Bang!, Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service.

Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, Bang! shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.  Find it at Amazon.

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