Advertising and Promotion that Works!

  • Date:Thursday, October 25th, 2012
  • Time:1:00 pm to 4:00 pm
  • Location:Center for Nonprofit Management, 1000 N. Alameda St., Suite 250, Los Angeles, CA 90012
  • Price:$85 (Discounts available to members)
  • Instructor:Randy Hipke

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Course Description

Struggling to get noticed? In this class learn to reorient your approach and think more like the people you’re trying to reach – the Who, What, Where, Why and How of marketing. Who is your audience? What is important to them? Where do you reach them? Why should they respond to your appeal? How do you persuade them to act? Walk-away with new ideas and tips on avoiding common mistakes.

If you’ve ever created an ad, worked on a brochure or written a proposal, you’ve been “advertising.” This class will teach you how to make your advertising and promotional efforts more effective.

Human nature and behavior don’t change when the topics involve nonprofit causes. Raising awareness, disseminating information, changing attitudes and fundraising appeals all depend upon the same marketing principles and advertising techniques utilized in selling products and commercial services.

At the end of the class you’ll leave knowing…

• 3 Key Reasons Why Ads Fail

• 7 Steps to Successful Ads

• 35 Tested Headline Formulas

• 11 Images that Get Attention

• 6 Pictures that Sell

The class will include an informal review of current nonprofit advertising, where you are invited to participate in a critique of international ads. What works, what doesn’t, and why? You’ll likely pick up some interesting ideas you can put to use, and learn to avoid mistakes others have made. You’re also encouraged to bring in examples of your own advertising and promotion for analysis and discussion.

Attend both Strategic Marketing and Advertising and Promotion that Works! for $125