Branding and Cause Marketing

  • Date:Wednesday, December 12th, 2012
  • Time:9:30 am to 12:30 pm
  • Location:Flintridge Center, 236 West Mountain St., Suite 117 Pasadena, CA 91103
  • Price:$85 (Discounts available to members)
  • Instructor:

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Course Description

Immerse yourself in the fast growing area of cause marketing. Get guidance on how to work with corporate partners to raise money, volunteers and awareness for your nonprofit organization. This practical, hands-on workshop will enable you to assess your organization’s readiness for cause marketing and teaches exactly what is involved in creating successful relationships. By the end of the session, you will understand exactly what your nonprofit can gain and what it can offer in cause marketing partnerships.

What you will learn:

  • What is cause marketing and what kinds of campaigns work?
  • What is the right amount of time and resources to devote to cause marketing for my nonprofit?
  • Should I focus on a particular type of cause marketing? If so, which ones?
  • What are examples of cause marketing that fit my organization?
  • How do I find and solicit cause marketing partners?
  • How do I ensure that the partnerships work without hiring new staff or devoting too much time to cause marketing?

Instructor’s Bio:

Matt joined the Incite team in 2010 after 15 years of service and business development in the nonprofit world. Matt has led more than 40 cause marketing campaigns in his career so far, including work with Verizon, Homeboy Industries, the U.S. Army, the Los Angeles County Department of Public Health, and MAZON.

His dedication to fundraising and organizational leadership has generated over $25 million in support for various charities.

At California Literacy, Matt created the nation’s first Health Literacy Initiative with support from Kaiser Permanente, Pfizer, Inc., and The California Endowment. He also worked with Washington Mutual (now Wachovia) to launch a statewide public awareness campaign called Cities That Read, ultimately engaging more than 150 California cities. Matt is a dual graduate of Stanford University (BA ’94 and MA ’95) and a long-time Angeleno.