Social Fundraising 2.0

  • Date:Thursday, November 15th, 2012
  • Time:1:00 pm to 4:00 pm
  • Location:Center for Nonprofit Management, 1000 N. Alameda St., Suite 250, Los Angeles, CA 90012
  • Price:$85 (Discounts available to members)
  • Instructor:Filiberto Gonzalez

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Course Description

Social media is changing the landscape of fundraising and producing new and engaged supporters. Spend the afternoon taking a deeper dive into how you can maximize your social media efforts to expand and cultivate your donor base.

Social media has yet to become widely accepted by nonprofit leaders as a medium equal to or greater than traditional mail or email to engage, solicit or secure donors. This seminar will reframe social media as the driving vehicle behind online fundraising in the short-term, and, more importantly, as the future of nonprofit fundraising in the long-term.

In this first of its kind training, nonprofit fundraising professionals will learn about the latest trends in online and social fundraising, and the use of social data and social fundraising tools to help develop your organization’s social donor profile: an evidence-based profile of the social media users who are most likely to support your organization.

In the second part of this seminar, we’ll dive into an overview of social media tools for nonprofit fundraising, and how to use these tools to search through and analyze your social data. Finally, we’ll take a look at live examples of how to use Facebook Ads, Google AdWords courtesy of Google Grants, and other emerging technologies that will help produce an evidence-based profile on prospective donors and how to find them in social media. We will also look at best practices and evidence-based models on the burgeoning interest in social fundraising. Seminar participants will come away with turnkey examples of how to develop a compelling social media strategy that is predicated on fundraising and based on your existing donor database.